Tag: Initiative Innovations

Will Apple poach broadcast users?

Posted on by Lab Team

With all the fury surrounding Apple’s latest announcements, we thought it would be fitting to recap the highlights and debate some of the opinions spewing out so far.

iTunes 10 & Ping: A social network for music

Some will call this a MySpace killer (available for upload now) but in this current configuration, I don’t think that is the case. After playing with the product and reading comments online, I think Apple’s insistence on a simple user experience in comparison to MySpace’s cluster of over personalization, went a little too far and features that should have been left in were left out. For example, there’s currently no easy way to follow people I actually know.

Apple claims on their site that there is a Facebook Connect feature allowing you to search for your Facebook friends easily. Well, this turns out not to be the case as Apple did not follow processes necessary to turn this feature on with Facebook. Namely, because Ping “pings” the Facebook API to such a significant degree, the social network requires Apple to pay for the service, something which was not negotiated ahead of time but I’m sure is in development now. Until this is resolved, I can only find my friends by entering in their email address one by one until I find someone. Yesterday, my friend from Berlin tracked me down so I officially have one real Ping friend. Continue reading “Will Apple poach broadcast users?”

Hottest new interactive platforms from ITP

Posted on by Lab Team

Recently, nerd-do-well students, bloggers and window-shopping venture capitalists flocked to ITP’s Annual Spring Show. The Interactive Telecommunications Program, an alternative media school in New York University’s Tisch School of the Arts, is part entrepreneurial think tank, part guerilla hacker collective creating new platforms across tech disciplines.

Given the recent success of alumnae like Foursquare co-founder Dennis Crowley and the growing excitement around New York City start-up culture, it’s no surprise that there were a number of event-based geo-social solutions at this year’s geek chic show and tell: Continue reading “Hottest new interactive platforms from ITP”

Deca: Online audiences are “tribes”

Posted on by Lab Team

Deca TV on the future of online content (Momversations/IPG Lab's Content Tuesday)This week as a part of an ongoing webinar series on online content opportunities, the IPG Emerging Media Lab welcomed Michael Wayne, President and CEO of DECA (Digital Entertainment Corporation of America). DECA is not about big splashy production, or name Hollywood talent – instead they are successfully delivering content that is “of the Web, by the Web, and for the Web.” Their programming model is focused on creating information based formats that leverage already established web talent in verticals like Moms and Cooking. We see DECA as a leader in the emerging content space and great partner for brands that are looking to dip a toe or jump head first into the waters of emerging content.

We are asking Content Tuesday presenters to answer a set of questions about their business and the emerging content industry. We think each of these POVs will be a valuable resource as we look to collectively shape best practices and bring solutions to our clients. After the jump, hear from Michael about what DECA is doing in the online content space, and what the company sees for the future of online video. Continue reading “Deca: Online audiences are “tribes””