Kia Motors America (KMA) on Thursday launched NiroBot, a chatbot for Facebook Messenger, to deliver instant access to comprehensive product information about the all-new 2017 Niro hybrid utility vehicle, making it among the first automotive brands in the U.S. to utilize Facebook Messenger.
Developed and implemented by Ansible, KMA’s agency partner, in collaboration with IPG Media Lab, the NiroBot aims to introduce consumers to the new model through automated, engaging conversations. You can start chatting with the NiroBot yourself to get an hands-on experience with this next-gen customer engagement tool by clicking here.
The NiroBot is packed with helpful features and eye-catching visual designs, including full-screen galleries, guided vehicle discovery, rich product specification menus, deep linking to kia.com, expansive technical information regarding the vehicle, step-by-step tutorials, and test drive scheduling calendars on a user-friendly interface. Additionally, the NiroBot can connect the user to a live Kia representative at any time during the chat.
Besides its comprehensive product-related functions, the NiroBot also comes with a charming personality that is designed to optimize the chat experience. It can tell jokes, offer witty answers to some driving-related questions, and greet customers with various phrases depending on the time of the day. These touches of personality truly elevate the experience and make the NiroBot fun to chat with.
Facebook Messenger is used by more than one billion consumers worldwide monthly, and those accessing the NiroBot for Messenger will benefit from comprehensive product information, multimedia product overviews and the ability to schedule a test drive of the first Kia vehicle to make use of an all-new, dedicated eco-car platform.
As consumer habits shifts, more and more customers are opting to communicate with brands on social and chat apps. Therefore, it is imperative that brands follow their audiences and look into ways to connect with them on those messaging platforms.
The Media Lab and Ansible have considerable experience with building chatbots and working with brands to apply conversational experiences to marketing. The One Direction fan experience The Lab developed for Sony Music on messaging app Kik earned a Smarties Award from the Mobile Marketing Association.
Please get in touch with the Lab’s Client Services Director Samantha Holland ([email protected]) or Ansible’s Account Director Merrell Middleton ([email protected]) if you’d like more information or have a client opportunity.