AOL launches “Cambio” – Will tweens tune in?

In the midst of cutting its losses on social network Bebo, last week AOL launched a new music venture called Cambio– a partnership with the Jonas Group and production company MGX Lab to deliver exclusive video content for artists like The Jonas Brothers, Demi Lavato, and Jordin Sparks. The initiative is part of a new AOL content strategy under CEO Tim Armstrong and president of Media and Studios Davis Eun (both ex-Googlers) to reorganize the company around high-quality TV-style content.

Cambio programming features an array of webisode style shows like “Nick In London,” which follows Nick Jonas as he joins the cast of Les Miserables, and “Cambio Cares” where stars ask fans to get involved in humanitarian efforts. The site also includes “Cambio Connect,” a daily MTV inspired news and updates webisode hosted by ex-MTV VJ Quddus. Continue reading “AOL launches “Cambio” – Will tweens tune in?”