Xbox Partners With Time Warner

Microsoft has notched a landmark deal with Time Warner Cable to offer Xbox 360 owners live access for up to 300 channels. Viewers will need an existing Time Warner Cable subscription as well as an Xbox Live Gold membership to access the service, which will launch later this summer. The TWC TV app is to include AMC, BBC World News, CNN, and others; it will be available to download from the Xbox Live Marketplace and will support voice commands using the Kinect. Given that Microsoft is pushing its new console, the Xbox One as the best solution for TV-watchers and gamers alike, this partnership has vast potential for TV programming and advertising in the upcoming months.