Big Brands Embrace the Maker Movement

The Maker Movement is a group of tech-forward DIY enthusiasts who have taken to engineering anything from electronics and 3D printing to more traditional arts and crafts. Not surprisingly, brands have begun to activate this growing community with programs that empower makers and earn goodwill in the process. Consider Levi’s, which produces a video series showcasing unique designers, or GE, which created shared workspaces and makers competitions in partnership with the online makers network, Quirky.