“I’m hungry.†“I’m bored.â€
Groupon is building an entire experience around these four simple words with a unique little app called Groupon Now. The idea is that users open the Groupon Now mobile application and are presented with two buttons: “I’m hungy†and “I’m bored.†After selecting an option, the application presents users with a list of time-sensitive deals based on their location.
“It makes Google’s market look quite small if we get it right. It’s really tapping into the largest part of commerce in the U.S.—local,†says Groupon investor Harry Weller. Continue reading “4 words that may change shopping forever”
