Without updates after release, Apps have a tendency to decay. Across the board, the trend is clear: the initial launch of the app attracts a large number of users, many of whom then drop off. Part of the reasoning behind this drop is that the app becomes stagnant quickly; but the real problem is the only person who can make updates is the developer, who oftentimes takes too long to act. AppGlu aims to eliminate this Catch-22 by making updates to apps from a business, rather than a developing, perspective; it shifts the responsibility of app maintenance to business-savvy managers without tasking the developer to make new frameworks or sweeping technical shifts. Developers can build new aspects of the software from within the AppGlu platform using their own code, while the AppGlu team runs in the background maintaining the fresh face of the product and, ideally, keeping fickle users interested.