Newcastle Ale Attempts Pay-For-Follow Twitter Strategy

Brands will do just about anything, it seems, for social media engagement and loyalty. Now, Newcastle Brown Ale is shooting for something similar – albeit a bit more extreme – by paying every new follower $1 via check in the mail. Paying for likes on Facebook or for sponsored placements is one thing, but paying for Twitter followers is an entirely different level. Our research shows that 61% of people are unfollowing brands as we move away from follower numbers and towards engagement metrics, so the profitability of this strategy in the long run seems murky at best.