Snapchat Spices Up Discover Content With New Features

Read original story on: TechCrunch

Continuing its transformation into a content platform, popular messaging app Snapchat has rolled out an update that brings a few significant new features to its branded content channel Discover. Snapchat users can now share content clips with friends, which will include a clickable banner that would direct recipients into Discover. Online publishing thrives on virality, so it makes perfect sense for Snapchat to make Discover content easily shareable.

Moreover, users can also embellish on the content clip with their own drawing and captions before sending. Undoubtedly a good way to encourage reader engagement, brands should be mindful of the content they put out, as this feature opens content up to parody and co-option, potentially resulting in “next-level awkwardness” for brands and media owners.


Why Some People Are Routinely Deleting Their Tweets

Read original story on: Fusion

The newest trend in social media is a seemingly odd one: reportedly, an increasing number of Twitter users is starting to routinely delete their old tweets, some even going as far as to set up automated system to help simplify the process. Most tweet-deleters cite the effort as a way to eliminate liability for their random online musings. This new phenomenon points to the way in which social media users are now carefully curating their online image, so as to avoid the potential awkwardness that stems from unfiltered thought-sharing.