What Happened
Following Amazon’s awe-inspiring introduction of a checkout-free grocery shop, Panasonic today joined the race to automate the retail experience with a smart shopping basket. Capable of scanning the items shoppers put in the basket, tallying up the bill, and automatically bagging up the purchases at the end of the shopping trip, this smart shopping basket is designed to make shopping more convenient and frictionless without full-on surveillance. Panasonic is currently testing the prototype at a Lawson convenience store in Osaka, Japan where the company is headquartered.
What Retailers Should Do
As retail technology continues to evolve at an incredible speed, it is becoming increasingly important for retailers to leverage those technological advances to modernize their retail experiences both online and in-store. For example, an interactive digital station would make product sampling much more fun and effective, as our recent work with Hershey’s has demonstrated. Even smaller things such as integrating your loyalty program into mobile payment system would greatly improve your customer experience and boost brand loyalty.
The Lab has extensive experience working with retail, beauty, and CPG clients to create and implement digitally-enhanced experiences for their stores. The recently-opened NYX Cosmetics store at Union Square is a proud showcase of our team’s work in crafting a digitally enhanced, innovative retail experience. If you’d like to learn more about how your brand can develop an updated retail strategy and implement digital-driven solutions to transform your retail experience, please contact our Client Services Director Samantha Holland ([email protected]) to schedule a visit to the Lab.
Source: The Wall Street Journal
While the Internet is all a buzz with the recently 