Things are taking a turn for the worse. No, I’m not talking about the economy; I’m talking about the marketing about the economy.
As is often the case, it starts with a good thing. In this case, it was the brilliant Hyundai Assurance program (kudos to IPG’s Initative folks for that one). A great idea, the program really spoke to the concerns that the country was having at the time. It decreased the risk in buying one of the key big ticket items. Many other car companies followed suit. And until now, this was all a good thing.
Now Virgin Mobile is bringing the concept to wireless companies with their “Pink Slip Protection†offering. Continue reading “Recession marketing gets obnoxious”
