Fashion App Pose Introduces Advertising

Pose, after two years as an app-based fashion network, is finally getting serious about advertising, as it launched an ad campaign with Juicy Couture Fragrances. The ads, though, aren’t traditional banner display units; instead, they’re modified takes on the app’s standard “pose” and appear in-stream with poses uploaded by regular users. Users can interact with these advertised poses much in the same way as they can interact with user-uploaded poses. It’s the second in-stream ad campaign that the app has brought to bear, and fits with the app’s stance that advertisements should be more integrated and actionable. And with 2 million subscribers, it seems likely that Pose will be able to execute the campaigns with tangible results.