Adobe Tools Predict Social Media Impact

According to TechCrunch, Adobe is getting ready to announce new predictive tools for Adobe Social that will allow brands to optimize and predict engagement for posts on Facebook before they go live.  While we’ve seen similar products in the space that analyze text and content type, Adobe’s access to unique user data and performance stats for a wide range of brands may give it an edge over competitors.  The Facebook program should launch this summer, with predictive tools for other social media outlets getting added to the mix later this year.