Let’s go shopping.
Those three words used to mean climbing into the car and heading to the local mall. But for today’s connected consumer it more likely means going online, hitting the blogs, following a Facebook trail, or sending out a tweet–all without ever visiting a single retail location.
Two recent surveys show that at least 30% and as much as 70% of consumers who bought retail reported pre-shopping for information about a product before shopping a physical store (ARG, “Pre-shopping and the ever changing role of retail” January 2009). And these numbers are up almost 20% since the same survey less than two years ago. Continue reading “How retailers can tap into pre-shopping”
