Letâ€™s go shopping.
Those three words used to mean climbing into the car and heading to the local mall. But for todayâ€™s connected consumer it more likely means going online, hitting the blogs, following a Facebook trail, or sending out a tweet–all without ever visiting a single retail location.
Two recent surveys show that at least 30% and as much as 70% of consumers who bought retail reported pre-shopping for information about a product before shopping a physical store (ARG, “Pre-shopping and the ever changing role of retail” January 2009). And these numbers are up almost 20% since the same survey less than two years ago. Continue reading “How retailers can tap into pre-shopping”