Mobile gaming revenues exploding

Games figured heavily in the (official) introduction of the iPhone 4G and according to industry research, it’s easy to see why. A recent Nielsen study found games are the most frequently used apps, ahead of more utilitarian categories such as social networking, news and navigation. Games are also at the top of the entertainment app heap, with more usage than anything having to do with either music or movies. Current projections see global mobile gaming revenues surpassing $5.6 billion in 2010.

Here are a few of the new iPhone’s gaming-relevant updates. A new chipset and the promise of faster processing could improve the speed and graphic quality of games. Promises of better networking speeds could eventually allow better multiplayer or even eventually streaming experiences. A better camera on the back and a new camera on the front might allow iPhone developer to take creative cues from existing game platforms and eventually yield some interesting changes in the way players can control the experience. The new iPhone also has a built-in gyroscope, promising more refined game control. The near-term implications are obvious: better mobile games and competition against the mobile games platforms from Nintendo or Sony. The potential long-term ramifications are far more compelling. Continue reading “Mobile gaming revenues exploding”

Motion-based marketing moves forward

Moving forward with motion-based marketing (iStock)Humanity has come to an intriguing crossroads. Our technology is evolving faster than ever, and yet the human experience hasn’t changed much since the golden age of Rome. We stand on the verge of a collision between these two worlds as our technology becomes increasingly integrated with the innate methods humans use to interact with the world. It’s a trend of “engaging the primal.”

Interface technology is an interesting field right now. It takes a long time to move forward, but when it does, the world moves along with it. For a time, we interacted with technology and computers through punch cards that indicated what we wanted done. Eventually, we re-purposed the legacy interface of a typewriter to arrive at the keyboard, expanding the accessibility of computers to most households. Then in 1963, the mouse was invented and with it computers eventually became centered around graphical interactions, no longer requiring arcane command line input.  Today the hot new interface technology revolves around kinetics. Multi-touch screens, image and gesture recognition, internal gyroscopes — as these technologies advance, devices like the Wii and the iPhone are quickly moving from outliers to standards.
Continue reading “Motion-based marketing moves forward”

2010 will be a transformative year for technology

IPG Emerging Media Lab's 2010 Trends We believe 2010 will be a transformative year for technology that will likely impact the consumer experience dramatically for the next decade. Not since 1999 have consumers, techies, and marketers had so many reasons to celebrate. That was the year we began to see unprecedented broadband growth, the year the first mobile data network hit (in Japan), and we saw Google take its first steps (founded just four months before start of 1999 – VC funding came in 1999), not to mention the introduction of P2P (with the founding of Napster).

2010 promises to be even more explosive: The products and solutions coming to market in 2010 will impact the way we interact with our mobile, PC, and content devices for years to come.  Here are seven reasons to believe: Continue reading “2010 will be a transformative year for technology”