In perhaps one of the most innovative uses of Vine to date, Honda is responding – with Vine videos – to users who tweet with #wantnewcar, in real time. The videos are filmed on premises, at the same time the tweet comes in, customized to the twitter handle of the user that sent the tweet out. Though other companies like Urban Outfitters have turned to Vine for campaigns, this is a new step forward in real-time, creative advertising with the medium.
This basically converts the movie-going experience into a theme park ride. Interesting to see whether this approach catches on.