AT&T has been in talks to acquire DirecTV for a while now. And considering the continuous rise of OTT services, it makes sense that a major telecom company like AT&T would take interest DirecTV’s subscribers. But that’s not the only reason that AT&T is going after DirectTV—reportedly the negotiation is also heavily depending on the “NFL Sunday Ticket” that DirecTV offers football fans. In this era of time-shifted viewing, live sport is practically the only dependable rating performer left. And now, with 99% of DirecTV’s stakeholders on board, it looks like AT&T may be able to have its OTT cake and eat it, too.
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