As the need for customizable goods continue to rise, 3D printing is ascending from a niche novelty to one of the hottest trends in tech right now. Now digital retail giant Amazon is hopping in on the hype and introducing a new web store portal specifically dedicated to 3D printed goods. By partnering with a few suppliers including Mixee, Scupteo and 3DLT, Amazon is set to make 3D printed items easily accessible and commercially viable. The market trend in online retail has seen a growing endorsement of direct production and selling, especially suitable for one-offs and small orders, which truly puts each individual customer’s need front and center. And that’s an edge that mass-produced retailers will never have.