This month, along with the announcement of our retail alliance with AOL, Mediabrands unveiled of a new shopper market agency called Shopper Sciences. Retail veteran and Mediabrands EVP, John Ross will head the agency which will focus on the key influence factors in shoppers’ journey from undecided to decided.
Utilizing a range of tools from across Mediabrands, and relying heavily on the Lab, the new shopper marketing agency will have the ability to pinpoint the media sources that move a shopper from indecision to decision, evaluate the barriers to purchase at different points within the purchase cycle.  The agency will use influence research to reveal points where the shopping process fails to meet consumers’ needs. By also partnering with Geomentum it will provide clients with location-based insights and customer traffic to retail locations.
The Lab sat down with John Ross to discuss the future of the Shopper Sciences Agency. Continue reading “Making shopping a science”
