Imagine a world where any screen you come into contact with has the capability to play multiple streams of content that are contextually relevant to you, to your gender, location and purchase habits. Imagine that this content could take the form of video with additional layers of text, graphics or audio. Then picture a powerful 4G network, with 80 megabits of data being delivered with HD quality video and 3D enhancements. Data would be fed back and forth to respond to interactions and navigation would be more primal, responding to touch and movement. Marketers would have a field day with targeting content based on demographics right down to the individual. And imagine if the foundation of this world was presented to you at a yearly consumer electronics trade show…
While there were no earth shattering products or mind-blowing reveals at this year’s CES, the world I described above has been set in motion. Never before have so many consumer electronic companies all committed to embracing the same technology trends in such a way that the dividing line between competitive offerings is hard to see. All this sets the stage for what I’d like to call “layers of influence.” Continue reading “Layers of influence reign at CES”
