After five years at the top of the social networking pyramid, MySpace spent the last two years becoming the new Friendster. It’s a tag the company wore happily when it outdid Friendster in 2003, but in 2010 it’s nothing short of a scarlet letter. This week Rupert Murdoch folded Slingshot Labs, MySpaceâ€™s technology development arm, in what is the closest News Corp. has come to an admission of social networking â€œGame Over.â€
In all likelihood MySpace will continue to loom in the social networking galaxy for years to come come, shimmering in the distance as a dying white dwarf star that grabs what financial dust it can from the ether. Music lovers might still use the site on occasion to check out new artists, but for the most part any self-respecting teenager will tell you that MySpace is “so 2006.”
So what went wrong?
Here are the three biggest MySpace missteps that newer sites like Facebook and Twitter can avoid: Continue reading “MySpace’s death rattle?”