In what appears to be an emerging app trend, SmartAds has positioned itself as a secondary player in the “Pandora for Advertising” model utilized by HitBliss. But whereas HitBliss incorporates their own media store, SmartAds skips the entertainment incentive and goes for the jugular: the app pays you real money to watch the ads. As of yet, SmartAds can only pay $25 per month per device, so if you also have a tablet you could make up to $50 per month. The premise is simple: ads show up in your lock screen, and if you like what you see you can click for more info, buy the product or service, and share it with friends; if you don’t like it you can close it and your regular lock screen will appear again. The company also claims that the ads won’t drain battery life or seep data from your monthly plans. SmartAds is still a small IndieGoGo project, so HitBliss definitely maintains an advantage in terms of development, but if the campaign proves successful, SmartAds could become a functional competitor in the advertising app market.