“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters
Although Tom Peters coined “The Brand Called You” in an article in FastCompany magazine back in 1997, with the explosion of social media, personal branding is more important than ever.
Personal branding, a summation of how individuals are representing themselves online, is a phenomenon where people and their careers are perceived as brands. Your online presence including news, blog posts and comments, profiles on social networks, images, videos and personal web sites – essentially content of any kind that connects to you, makes up your personal brand. For individuals and executives, it’s important to gain control of this image you are presenting to the world. New tools for personal branding can help you create and manage a unique and powerful personal brand online. Continue reading “Using social media to build your personal brand”
