The Internet is on its way to settling down. Don’t misunderstand me, as far as the interwebs are concerned, 401 still means unauthorized access and has nothing to do with retirement (yes, that’s a geek joke). Instead, it means that the Internet is giving up on the chaos of its youth and settling into a respectable and tactful adulthood. At the root of the issue lies the concept of online identity.
For the past decade, our collective online experiences have been modeled after a Matrix-esque experience. We select usernames, which become our residual self-image. Behind these fairly anonymous handles humanity as a whole has been able to momentarily devolve into caustic, self-righteous, judgmental twelve-year-olds (not me, of course). Not that this was necessarily a bad thing, it just was. But the status quo is changing. So what’s the agent of change? Continue reading “The Internet gets married, has kids, settles down”
“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters
Although Tom Peters coined “The Brand Called You” in an article in FastCompany magazine back in 1997, with the explosion of social media, personal branding is more important than ever.
Personal branding, a summation of how individuals are representing themselves online, is a phenomenon where people and their careers are perceived as brands. Your online presence including news, blog posts and comments, profiles on social networks, images, videos and personal web sites – essentially content of any kind that connects to you, makes up your personal brand. For individuals and executives, it’s important to gain control of this image you are presenting to the world. New tools for personal branding can help you create and manage a unique and powerful personal brand online. Continue reading “Using social media to build your personal brand”