In case the Superbowl didn’t prove that Twitter was the second screen of choice for most viewers, Twitter today reported that a total of 8.9 million Tweets were generated over the length of the evening: 2.1 million during the red carpet, and 6.8 million during the awards show itself. Some of the winning moments included the return of musical numbers, which included Adele’s “Skyfall” performance and award; the two events set records for second and fourth tweets-per-minute (TPM) moments, with 82,300 TPM and 64,000 TPM, respectively. Michelle Obama’s cameo presenting the Best Picture award to Argo generated 85,300 TPM, Jennifer Lawrence clocked in 71,600 TPM for her Best Actress award and ensuing trip-up, while Anne Hathaway’s Best Supporting Actress award generated a comparatively paltry 60,400 TPM.
Tag: Social Networking
Facebook Expands Graph Search
Facebook, at an event today, expanded graph search from its original 100,000 beta testers to “hundreds of thousands” of users, and is trying to convince even more users to get on an early access waiting list. It’s accomplishing the latter via the former: when new people get access to the service, Facebook automatically generates a news feed story, and by clicking on the words “Graph Search” in this story, you can sign up for early access as well.
Facebook is clearly making a big push to rollout the new product that overlaps with many discovery services like Google Search and Yelp. Time will tell if users will actually embrace the new functionality that would make Facebook a powerful tool for finding merchants, content and more.
Twitter Adds Beefed Up E-mail Security
Following a series of high profile security breaches that brought Twitter’s security woes to the fore once again, Twitter has announced that it adopted the DMARC e-mail security protocol earlier this month. The protocol works by comparing e-mails supposedly from a known sender to a record of known information about that sender, and routing the verified messages. Twitter is doing this in hopes of cutting down the number of spoofed e-mails Twitter users receive in attempts to breach accounts, but has still made no comment on more advanced measures like two-step authentication, already in use by Google, Dropbox, and others.
Twitter To Rank Tweets
Twitter will, beginning late this month, assign rankings to tweets across the interface. To start with, the social media service will assign designations of “none,” “low,” and “medium” to the metadata of tweets in an attempt to help developers more selectively curate the sea of status updates. A “High” rating should roll out a few weeks after the initial rankings testing, and will ideally correspond to the “Top Tweets” results that you would find by searching a hashtag, which in its current form indicates a very high level of engagement with the tweet. The ultimate goal is to make Twitter’s streaming more customizable and targeted for developers looking to tweak applications for brands and companies, allowing a higher level of analysis and interaction with the platform.
American Express Upgrades Sync For Twitter
American Express has upgraded its Sync program to work with Twitter, so that Cardholders can now purchase items by using a hashtag. The first item for sale will be a $25 American Express gift card which can be had for $15 if you tweet #BuyAmexGiftCard25. Other initial offers will include a Kindle Fire, an Xbox controller, an Xbox 360, and an Xbox Live subscription. If the consumer chooses to buy the item via hashtag, @AmexSync will reply with a confirmation hashtag to confirm the purchase. If the user confirms, the item will be shipped, for free, to their home within two days. Amex isn’t the first company to sync purchasing with Twitter, however, as in 2012 a startup named Chirpify linked with PayPal to allow users to buy and sell on twitter using handles. But Amex’s expansion represents the largest move into “T-Commerce” yet, and every hashtag yields more promotion and brand endorsement over social media.
Twitter Charges $200,000 For Promoted Tweets
Promoted Trends on Twitter continue to charge more and more money, and according to a Report by AllThingsD they now charge $200,000 a day. Clocking in at more than twice the original price of $80,000 a day in 2010, Twitter clearly understands that it has a market for the Trends, which were used by both Obama and Romney in the past election, as well as Coke, Disney, and Hyundai in the past year. Purchased hashtags are placed at the top of the trending topics list, and users who click the hashtag see a tweet from the company who purchased it. Other options beyond the Promoted Trend include promoted Tweets and Accounts, which have also proven effective as marketing strategies, but according to Twitter’s data Promoted Trends have a much higher degree of engagement than any other form of advertisement on the site. If, and it’s a big if given the hefty pricetag, Twitter can sell this advertising slot every day, they could generate up to $70 million in revenue just through this method alone. It hasn’t happened yet, but it could in the very near future as social media marketing continues to thrive.
Vine Steps Out At Fashion Week
Vine is making a big impact at New York Fashion Week. Reporters, attendees, and socialites are all taking to the app and exploring new ways to share and report back on their experiences at the events. Though Instagram was universally embraced last year, Vine is currently far and away the in-vogue app of choice this season. The functionality of the app makes it very well suited to reporting on the proceedings: several media editors have been using the app to take and edit videos of multiple looks over the looped segment, giving viewers a unique perspective on the clothes in moving, living color. It provides viewers with a better conception of the clothes than Instagram, which obviously doesn’t capture movement. At the same time, using Instagram would require more time to edit multiple photographs of different models and looks, as opposed to Vine which can point and shoot a loop of many models simultaneously.
Beyond reporters, designers and retailers are utilizing the app to provide viewers with privileged views into the backstage. Some examples include designers showing video of modeling auditions to allow viewers to help pick the models, or showing the stages and rehearsals in progress. In all, it will be interesting to see how the fallout from this new-found use of the app shapes its future as a journalistic and social medium.
Twitter Removes ‘Via’ Stamp From Web Client
Friendshake Is Facebook’s New Way to “Friend” the People Around You (Updated)
Friendshake Is Facebook’s New Way to “Friend” the People Around You
Study: Facebook Mobile Ads More Effective Than Those on PCs | Digital – Advertising Age
Study: Facebook Mobile Ads More Effective Than Those on PCs
