Tag: Social

Instagram Limits Twitter Integration Amidst Competition

Posted on by Lab Team

Have no doubt that Facebook is ready to play hardball to protect it’s Instagram investment.  Hoping to drive increased traffic to Instagram’s website, it recently disabled people’s ability to view its photos directly on Twitter.  FB’s new site governance proposal also paves the way for leveraging Facebook data to target ads on Instagram.  While privacy advocates are sure to disapprove, it’s arguably a smart business decision that will give advertisers a new channel to connect with users.

IBM Reports Twitter Drove Zero Percent Of Referral Traffic On Black Friday

Posted on by Lab Team

Brand’s skepticism for social still runs deep as IBM reported that Twitter delivered 0 percent of referral traffic on Black Friday. Attribution has been something many social media sites are just starting to work towards as they boost their ad products. Facebook, for instance, started dropping cookies to track users beyond clicks in a new program called View tags. It’s no doubt social will improve their conversion rates, but will users really want to spend time on a site that blends sales with social?

BIA/Kelsey Predicts Boom In Native Ads

Posted on by Lab Team

A new release from BIA/Kelsey predicts “native” ad spend on social media sites to increase from 1.53 billion this year to 3.85 billion in 2016. For some reference, these native formats treat ads as any other piece of content, like a promoted tweet in your newsfeed. While we’ve seen much debate over their effectiveness, expect social ads to grow on platforms like Facebook, Tumblr, Foursquare and maybe new entrants like Tout and Pinterest.