Read original story on: Spotify Blog
Earlier today Uber announced a high-profile partnership with Spotify for a deep integration that will make Uber rides more customizable. Starting November 21st, users in ten selected global markets, including New York City and San Francisco, will be able to link their Spotify premium account with their Uber profile, set a playlist for the ride, and wirelessly control the music from either the Uber or Spotify apps during the trip. Support for podcasts are also hinted at in leaked app images.
This partnership signals Uber’s first official entry into connected car, which, if proven successful, could potentially open up new opportunities for on-the-go, hyperlocal marketing,