As smartphone shipments continue to trend upwards, Strategy Analytics released some new figures about their sales and adoption. Primarily speaking, global shipments of smartphones globally reached 290.2 million in 2013, up 34% year over year. Android phones reached a 78.4% global share in the fourth quarter, with a 78.9% share across the market for the year. Apple’s iOS dropped to 17.6%, and only had 15.5% of market share for the year. Windows Phone took third, with a 3.2% fourth quarter and a 3.6% share for the year. So although it sometimes might feel like iPhones dominate the market, it’s important to take the data at face value: Androids continue to control the market, and in terms of mobile are the operating system of choice.