Warner Bros has teamed up with Uber to promote the upcoming launch of its Mad Max video game – and the franchise in general – with free, post-apocalypse-themed rides in Seattle. For a limited time this week, Uber users can opt to hail a Mad Max-themed ride with elaborately costumed drivers for a trip anywhere in downtown area of Seattle.
What Brands Should Do
Although Uber is no stranger to stunt marketing, this new effort marks the first time a media company has tapped the ride-hailing app to provide interested consumers with a branded experience, whereas previously brands mostly teams up with Uber for delivery and logistical solutions. As Uber expands its reach into new territories such as food delivery and ecommerce, so should brands when it comes to creatively using Uber’s road presence as a marketing asset.
Source: The Verge
Header image courtesy of Uber Seattle’s Twitter
KFC has released the Chicken Corsage which pairs baby’s breath flowers with room for a drumstick. The corsage costs $20 and comes with a $5 gift check for the poultry adornment. Clearly KFC’s aim is not to sell more chicken through the corsages directly, although wearable food does seem like a good investment. In reality, it drums up a great deal of buzz as they connect with a younger audience around the awkward hilarity of prom. So far, the marketing stunt has garnered over 200K views on their YouTube video also hosted on a microsite.
Weather forecaster company, MetService has made waves with its tongue-in-cheek OOH billboard that delivers “real-time weather”. The transparent billboard essentially lets passerbys view the sky, framed to look like a Metservice webpage. The clever execution has generated 30,000 Facebook likes, been named buzzfeed’s ad of the month and garnered the front page of reddit. For smaller clients like MetService, stunt-like campaigns like this are a great way of getting the most return on spend.