Retail Emotion Recognition Rolls Out In Russia

Emotion recognition analytics technology in the retail arena has been a touchy topic in America due to privacy concerns, but major Russian cosmetics chain Ulybka Radugi is rolling out a system by Synqera to offer customers specially tailored discounts and promotions.  At the point of payment, sensors read the customer’s facial expressions and run them through Synqera’s software, targeting shoppers with text messages offering discounts or ads as soon as they leave the store.  Synqera is set to expand to North America through their recently-opened New York office, and has focused their pitch to American companies on pulling customers away from online retailers and the well-documented habit of showrooming.  The FTC is open to this form of innovation, and it seems very likely it will be rolling into American retailers soon.