Marketers and branders got a new tool to reach thousands of followers on Facebook: ThingLink’s interactive images. The platform hit the social media sphere this morning, and allows fans interact with content embedded inside of a single image – be it photos, video, or text – without leaving the Facebook Timeline. ThingLink allows users to enhance images with links to other pieces of content. So when you hover over a main image, icons pop up to demonstrate the additional content. Users just click on these icons to play YouTube videos, audio clips, open other websites, or really do anything that would have previously had to have been done on other websites. For brands, this offers a way to make a deeper impression in front of fans in one place. Though Stipple also put interactive images on Facebook in January, that Facebook is working with other, more innovative developers indicates that this is a trend that is taking off. Indeed, brands have “commonly seen” more than five times as much engagement on Twitter posts using ThingLink images. So to have the technology on Facebook presents a powerful new tool to social media marketers.