When we think of diagnostic tools, stethoscopes and blood pressure monitors may come to mind, but how about Twitter? According to Everyday Health, the publisher will partner with Twitter to mine health-related tweets to identify impending outbreaks and respond with tailored Twitter alerts. What’s more is the opportunity to have particular brands sponsor these notifications. With the amount of data from Twitter to Nike Fuelband, the healthcare industry is going through a digital revolution as we become more sophisticated about predicting health outcomes and offering personalized care. A search for “quantified self” is all you need to get started.
Tag: twitter
Vine Surpasses Instagram For Media Sharing On Twitter
Just five days after launching for Android, Vine is now more popular in its total daily shares on Twitter than Instagram. Likely a result of opening Vine up to the Android market, links to vine.co were shared over 2.5 million times, with instagram.com links at just below 2.2 million. This also likely has to do with Instagram’s web profile launch, which cut off the easy expansion of shared photos within Twitter streams. Instagram remains ahead of Vine on Google’s list of top free Android apps, however, and it is difficult to know just how many active users and daily creations there are within the app network.
Private Social Networks Emerge
Popular Social Networks are experiencing a bit of a “Mainstreaming” effect these days: baby pictures, couples, and the public airing of private pictures that get likes from that relative you didn’t even know had a Facebook – not to mention more serious information privacy concerns. So “private social networks” have gained traction recently, and ensure that you’ll always have a space to share photos, collaborate on projects, or organize carpools without revealing this information to the rest of the world. Examples include Everyme (organized like Google+, its simple UI coupled with data privacy guarantees security), Notabli (a private photo-sharing network that allows users to share photos and videos of their children with other family members), and Nextdoor (a hyper-local social networks that promises an easy way to keep in touch with neighbors). Whether these online communities gain as much traction as Facebook or Twitter remains to be seen, but it is important to note that privacy concerns are drawing people away from big social communities online, and that these new networks are a result of that.
Twitter Continues Ad Expansion
Twitter today inked a deal with WpP to expand its data-driven marketing. The deal will focus on tapping and interpreting Twitter’s massive data collection, and the deal will span several WPP unites including GroupM, Kantar, and Wunderman. This will likely mean more effective ad campaigns for marketers across the platform, and it will help expand Twitters footprint to regions like Japan, Turkey, Mexico and Brazil. This comes on the heels of Twitter’s Starcom MediaVest deal in April, which granted millions of dollars to preferred ad slots for clients like Microsoft, Coca-Cola, and Procter & Gamble.
Vine Comes To Android
Twitter announced today that its long-awaited Vine app for Android is now available. Though many features from the iOS version of the app are missing, such as front-facing camera support, search, mentions, and hashtags, Android users have a new feature available exclusively for them: Zoom. With 13 million current active users, many of them active brands like Rolling Stone and Wheat Thins, who have leveraged Vine’s brand-to-fan experience, the Android release has availed the video-creation service to a whole new genre of smartphone users. Expect Vine to boost its numbers rapidly, and for brands to continue to collaborate with short-film makers to take advantage of the unique medium.
Twitter Prepping Ad-Retargeting
Looking ahead to their long-awaited IPO, Twitter is looking to follow Facebook’s lead and launch an exchange similar to FBX that would let brands retarget people who visit their sites with ads on Twitter. At this point it’s unclear how far along Twitter are in building this exchange, but they’ve already met with several FBX partners who are well versed in the field of brand retargeting. Twitter would also like brands to buy directly on the exchange , and are already in talks with major brands to make this service a reality.
Twitter Debuts Amplify
Twitter today took to the stage to announce that a new advertising and marketing service called Amplify will be launching. Amplify allows media brands to promote television clips on Twitter; examples include a key play in a basketball game, a short weather forecast, or a short spot for a car. Twitter debuted this product for ESPN and the NBA, which partnered with Turner Broadcasting to make the product effective. Additional media partners now include A&E, BBC America, Conde Nast, Discovery, Fox, Major League Baseball, and WWE. Twitter also announced plans to start working on a TV ad targeting dashboard, which will help advertisers target Promoted Tweets to people who have seen their ads on TV.
Pandora And Facebook Partner
It’s now increasingly simple to share your Pandora on Facebook. Starting tomorrow, tracks, stations, and songs you give a ‘thumbs up’ to will be shared directly to Facebook. Listening habits are then aggregated and displayed as part of the ‘music’ section on your Facebook profile. The idea is to deeply integrate Facebook with their online identity as they consume content around the Internet, and this partnership with Pandora is probably the first of many across the Internet.
Twitter Unveils Lead Generation Cards
Twitter today announced the Lead Generation Card, which is a new, expandable tweet format that allows users to show their interest in a particular discount or offer that’s being promoted by their favorite brand. When users expand the tweet, they’ll see a description of the offer and a button to send their name, Twitter handle, and email to the brand. All this is sent as soon as the card button is clicked. Twitter has been testing the cards with Full Sail and Priceline, and the iea is to give businesses more opportunities to discover new customers, while simultaneously reducing the amount of time spent between spotting an offer on Twitter and actually paying for the product online. It remains to be seen whether this is exclusively for promoted Tweets, but if it’s used broadly it could mean a very different Twitter for marketers, brands, and companies.
National CineMedia Partners With Twitter, Foursquare for Theater Ads
During its Upfront presentation this week, National CineMedia announced partnerships with Twitter and Foursquare that will contribute to the company’s new weekly series, highlighting the latest trending movie topics based on Twitter data. Distribution will be via NCM’s network of thousands of movie screens, as well as a social media site. Sponsorship opportunities will be made available for the videos soon. The Foursquare partnership will provide offers relevant to the movie-going experience based on check-ins and local results. This program marks a new link between the small screen and the big screen for advertisers.
