Netflix To Release “Crouching Tiger 2” On Same Day As IMAX Theaters

In a groundbreaking deal, Netflix has signed on to release the sequel to Crouching Tiger, Hidden Dragon, Ang Lee’s Oscar-winning martial arts flick, simultaneously with select IMAX theaters around the world on August 28, 2015. And it won’t be a one-time deal—it would reportedly lead to several major films being granted a day-and-date release on Netflix and in theaters. In order to cope with the seismic shift in audience behavior fueled partly by rising OTT services, it makes sense for distributor Weinstein Co. to bring on Netflix to help position its upcoming specialized films outside of the usual frame of theatrical releases.