This year’s Grammy awards recently demonstrated an exciting concept for a number of other award franchises (Oscars, Tonys, Emmys and on and on); that the “award show” is not dead but can no longer be played out in a pure broadcast silo.
According to Variety, 26.6 million people watched CBSâ€™s 3.5 hour broadcast, marking a 35 percent increase from the 2009 show, itâ€™s highest viewer ship in the last six years. While the trades blasted the overly complex structure and the lackluster MJ tribute, the audience was listening and watching on a number of other platforms that created community and pushed to the broadcast show.
Being with the slogan, “We Are All Fans;” this years Grammyâ€™s sought to connect with the audience on a whole new level. WeAreAllFans.com was the Grammyâ€™s “crowdsourcing” site which featured Twitter comments and videos reflecting the audienceâ€™s conversations and reactions to the broadcast in a 3D data visualization, a perfect way to engage the Grammy demographic, on their terms. Continue reading “Priming the Pump for Broadcast”