Marketing For Pontiac G5 Launch Online Only

I’m really late on this, but Advertising Age threw the spotlight on another great example that online advertising is the way to go last week. Every advertising dollar spent on the launch campaign for Pontiac’s G5 were spent online. Yes, folks, that’s right. Not one cent was spent traditional advertising (although, arguably, online advertising is becoming more traditional every day, but I digress.).

How’d this work out for the automaker?

The G5’s digital debut will cost 60 percent to 70 percent less than a traditional car launch […]. (A launch for a new model such as the G5 typically runs $25 million to $30 million.

Though the effort started quietly six weeks ago and is scheduled to run through year’s end, it looks to be off to a strong start. In August, G5 sales exceeded sales goals by 185 percent.

Wow. Just… wow. (via Random Culture)