Emerging Media, Barack Obama, and the Future of Political Campaigns

Beth Rankin via FlickrWith the 2009 Presidential Inauguration approaching, we wanted to share our findings on how Barack Obama and other presidential candidates made use of emerging media.

In the 2008 election, Presidential contenders across the political spectrum utilized new media platforms to reach out to voters in unprecedented ways. And voters responded, participating online, via mobile, and across social networks in historic numbers.

What were some of the most notable emerging media triumphs from the 2008 election? And what was the emerging media strategy behind Barack Obama’s campaign? What was John McCain's best emerging media tactic in the race to the White House?

Click here to view IPG Emerging Media Lab's research into the uses of new media in this year's election–and how it has changed political campaigning for good.

Photo courtesy of Beth Rankin via Flickr