NFL football fans were treated to a Super Bowl game for the ages last night. The Steelers and Cardinals battled to a thrilling finish that some are calling “the best Super Bowl ever.â€Â The time outs and game breaks feature a second high stakes game, the Super Bowl of Advertising. At $3mm dollars per :30 second spot brands and agencies are investing heavily to connect with the 95.4 million viewers that will help determine the future success or failure of new products and offers.   The marketing and advertising press covers the brands sponsoring the game with as much vigor and hype as the sporting event.
In addition to the annual USA Today Super Bowl Ad Meter other companies continue to publish new measures that speak to the success of Super Bowl ad efforts in other terms.
Interpublic’s own Reprise Media has published their 5th annual Super Bowl Search/Social Marketing Scorecard that scores the level of integration between an advertiser’s television, search and social media efforts.
Tivo ranked GoDaddy.com’s “Enhanced?†and Bud Light Lime’s “Summer to Winter†as the most replayed spots of the evening.
Industry trades Adweek and Ad Age weighed in with creative critiques from Barbara Lippert and Bob Garfield, respectively. Their coverage also included libraries of all the spots.
A slew of pure play dot coms like GoDaddy, Monster, E-Trade, Cars.com and CareerBuilder continued to leverage the big game. New dot com entrants this year were Hulu, with the backing of NBCU and FOX, and Cash4Gold. Luckily, just one ad featured apes this year.
