Reach new heights with jetpack advertising

(iStock)April 1, 2009–The frontier of emerging media has finally made its way to Madison Avenue: Jetpacks. After decades of science fiction fantasy and military experimentation, jetpacks have become a reliable transportation alternative and now, a bleeding-edge advertising medium. While the WSJ lists 30 second flight times and 1,300° exhaust blasts as challenges to this medium, advertisers should not be deterred.

The superior combination of sight, sound and motion that is a jet propelled human will unquestionably make a lasting impression with target audiences.

As user adoption of jetpacks spikes and price points fall to the $100,000 level – this market is ripe for advertising investment. Quaker has been an early pioneer of this burgeoning media channel; recently launching the first ever jetpack advertising initiative for Quaker Oats oatmeal. Continue reading “Reach new heights with jetpack advertising”

Best Super Bowl (ad campaigns) ever?

Go Daddy Super Bowl ad 'Baseball'NFL football fans were treated to a Super Bowl game for the ages last night.  The Steelers and Cardinals battled to a thrilling finish that some are calling “the best Super Bowl ever.”  The time outs and game breaks feature a second high stakes game, the Super Bowl of Advertising.  At $3mm dollars per :30 second spot brands and agencies are investing heavily to connect with the 95.4 million viewers that will help determine the future success or failure of new products and offers.    The marketing and advertising press covers the brands sponsoring the game with as much vigor and hype as the sporting event.

In addition to the annual USA Today Super Bowl Ad Meter other companies continue to publish new measures that speak to the success of Super Bowl ad efforts in other terms.

Continue reading “Best Super Bowl (ad campaigns) ever?”

Jeopardy Live gets it right

Sony's Jeopardy Live for mobile (Sony)I stopped by Sony’s Jeopardy booth at CES to check out the Jeopardy Live mobile game.

Jeopardy Live is a mobile application that allows users at home to play along with the nightly Jeopardy broadcast.  Users download and configure the application based on local broadcast service and HD or standard viewing.  When the game is launched syncs with the show, fires each question at the mobile user as the contestants select the category and clue.  Continue reading “Jeopardy Live gets it right”

CES 2009: The future of video

CES and the Future of Video (iStock/CES)Ubiquitous video to the consumer was the topic of discussion in a Digital Hollywood panel I attended at CES.  Rather than focusing on the publishers and media buyers, this panel was manned by those creating and running the infrastructure that allows consumers and marketers to create, optimize, distribute, measure and monetize video.

The group keyed in on IPTV, cable TV and broadband video channels and shared a variety of opinions and insight that will give a sense of the current and future business of internet connected video. Continue reading “CES 2009: The future of video”

CES 2009: Yahoo’s Connected TV

Yahoo announced this week at CES that its content and widgets would be made available across a variety of new internet connected televisions from the likes of Samsung, Sony, LG and Vizio.  Users can enable the widgets by just connecting their TV to the Internet and choose from content providers like Flickr, Showtime, MySpace, eBay and others. See a demo here.

Wrapping up 2008 holiday numbers

shoppingcartBlack Friday and Cyber Monday have passed and the ecommerce results for Holiday Season 2008 are starting to hit the blogosphere.  ComScore reports ecommerce sales for the holiday shopping period (Nov. 1 – Dec. 26) fell 3% from 2007 totals.  This is the first time online holiday sales have fallen since ComScore started tracking ecommerce in 2001.  However, online retail may have suffered much less than bricks and mortar retailers. Already dealing with the troubled economy and frugal consumers, traditional retailers were also hit by winter weather issues across the nation and five fewer shopping days this calendar year.  In fact, traditional apparel and electronics retailers saw declines of 19% and 26%, respectively, while online apparel sales rose 4% and online electronics sales declined just 5%. Continue reading “Wrapping up 2008 holiday numbers”

MySpace Music might pay off

myspaceWhile online music business missteps and failures litter the information super highway, MySpace has a good chance to hit paydirt with a new music business model that pleases music fans, artists, record labels and News Corp. bosses.

MySpace Music launched September 25th to mostly enthusiastic press and extremely hopeful music industry execs. Four major labels including Sony BMG, Universal Music Group, Warner Music Group, and EMI are on board. The new site incorporates streaming music and a download store. Streaming music is free to users, supported with advertising brokered by MySpace. One-click music purchases will be fulfilled by Amazon’s MP3 download store. Advertising partners include Toyota, hosting a year-long download giveaway called “Toyota Tuesday’s,” McDonald’s brand-wrapping music players with other elements sponsored by State Farm and Sony Pictures. Continue reading “MySpace Music might pay off”

Media, advertising fuel Olympics

cokeringsAs the 29th Olympic Games are finishing up, we thought the media and advertising opportunities surrounding the games were worthy of some more coverage. What do the Olympics look like from a technology perspective? What media platforms are marketers leveraging during the summer games and at what cost?

Before looking at the Olympics as an advertising platform, it is worth noting the massive tech infrastructure that is necessary to successfully run an Olympic Games. Beijing expected 20,000 journalists, 800,000 visitors, and 110,000 security personnel to watch 2,500 athletes compete in their athletic events. The broadcast audience for the 17 day event is said to exceed four billion people. A few of the brands that are powering this huge event include: Sun, Lenovo, AT&T, Telefonica, Limelight and Panasonic. Continue reading “Media, advertising fuel Olympics”