April 1, 2009–The frontier of emerging media has finally made its way to Madison Avenue: Jetpacks. After decades of science fiction fantasy and military experimentation, jetpacks have become a reliable transportation alternative and now, a bleeding-edge advertising medium. While the WSJ lists 30 second flight times and 1,300° exhaust blasts as challenges to this medium, advertisers should not be deterred.
The superior combination of sight, sound and motion that is a jet propelled human will unquestionably make a lasting impression with target audiences.
As user adoption of jetpacks spikes and price points fall to the $100,000 level – this market is ripe for advertising investment. Quaker has been an early pioneer of this burgeoning media channel; recently launching the first ever jetpack advertising initiative for Quaker Oats oatmeal. Continue reading “Reach new heights with jetpack advertising”
I stopped by Sony’s Jeopardy booth at CES to check out the Jeopardy Live mobile game.
Ubiquitous video to the consumer was the topic of discussion in a 
While online music business missteps and failures litter the information super highway, MySpace has a good chance to hit paydirt with a new music business model that pleases music fans, artists, record labels and News Corp. bosses.
As the 29th Olympic Games are finishing up, we thought the media and advertising opportunities surrounding the games were worthy of some more coverage. What do the Olympics look like from a technology perspective? What media platforms are marketers leveraging during the summer games and at what cost?