Tweeting for the Man: A Twitter Strategy Guide

twitterbird (DryIcons)Twitter has exploded over the past two years. In March, the site doubled its unique users to reach 9.3 million. In terms of Google searches, Twitter has become more popular than Britney Spears, and is just about even with Barack Obama. The micro-blogging site has gone mainstream. Many of us have started our own Twitter accounts, our moms and uncles and co-workers and parent companies are all on it. (Which has some asking if its star has already begun to fade).

It doesn’t matter if Twitter has gone from geeky to hip and back to geeky just because everyone is doing it; what matters is how we use it, how it evolves, and what role it can play in connecting us to each other, our clients, and consumers.

Twitter is important because it represents countless conversations happening right now, each of which are being indexed for search. It’s like a searchable chat room for the world. And that is why the IPG Emerging Media Lab has recently (re)committed itself to developing a strategy around our Tweets. As we found out, it’s more complicated than meets the eye—for example, who must Tweet and when? Does a team use one account or several? Are we using it to announce events and publications, or to gather information and data? And what the heck do you do with a hash tag?

Our mobile expert Josh Lovison got us back on track. Download the two page “Tweeting for the Man” primer here.