Twitter has exploded over the past two years. In March, the site doubled its unique users to reach 9.3 million. In terms of Google searches, Twitter has become more popular than Britney Spears, and is just about even with Barack Obama. The micro-blogging site has gone mainstream. Many of us have started our own Twitter accounts, our moms and uncles and co-workers and parent companies are all on it. (Which has some asking if its star has already begun to fade).
It doesnâ€™t matter if Twitter has gone from geeky to hip and back to geeky just because everyone is doing it; what matters is how we use it, how it evolves, and what role it can play in connecting us to each other, our clients, and consumers. Continue reading “Tweeting for the Man: A Twitter Strategy Guide”