Yet another cute Twitter name for leveraging the micro-blogging solution has emerged this week with Fox’s “Tweet-peats” which refers to the behind the scenes tweets on about certain Fox Â shows during repeat broadcasts.
Both “Fringe” and “Glee” stars and creators will initially participate and dole out commentary through Twitter while fox re-broadcasts those shows to set the stage for the fall season.Â In a UK interactive television style, these tweets can be followed online but will also appear via a scroll near the bottom of the screen providing commentary on the episodes, revealing behind-the-scenes details and answering fan questions.Â Â Fans can signÂ up at Twitter.com/FRINGEonFOX and Twitter.com/GLEEonFOX to follow the event.
From a engaging an audience perspective, this is a brilliant strategy for stirring up interest in two shows that Fox has heavy hopes on for the fall season as well as seeing what fan chatter can be leveraged into a consumer research play.
If I were Fox, Iâ€™d make sure that fan commentary gets into the hands of the show runner’s writers room and potentially influences the direction of the shows.
Yes, sure, it’s great to have a big twitter following and hopefully this will drive ratings but long term, itâ€™s the feedback thatâ€™s relevant here.Â What better way to open the dialogue between your fan base and the show.
Jimmyâ€™ Fallonâ€™s “Late Night with Jimmy Fallon” has been nominated for an Emmy for “Outstanding Creative Achievement in Interactive Media â€“Nonfiction” by leveraging the fan community to help create content for the nightly show.Â Not a week goes by where the site isnâ€™t asking viewers for some type of user generated content or feedback or submissions with the results feeding directly into Jimmyâ€™s monologue, show bits or running serials.Â What a great ongoing consumer research panel!