Itâ€™s easy enough to use GPS to get from your house to a supermarket, but how about a GPS that can locate the products you want once youâ€™re in that supermarket?
Today, midwest supermarket chain Meijer launched a mobile application called â€œFind-It,â€ which helps shoppers navigate the shelves of four of itâ€™s biggest Michigan stores. The program includes a database of 100,000 products and also directs consumers to the supermarketâ€™s most enticing promotional offers and sale items.
The app runs on the iPhone, iPhone Touch, and Android devices, and was built by Point Inside– a company that until now built its business on apps mapping interiors of large airports and malls throughout the country. Point Insideâ€™s maps utilize interactive touch screens, and typically help consumers find specific stores, as well as rest rooms, escalators, and various interior points of interest.
The Meijer project represents the most Â detailed interior mapping endeavour the company has taken on. In addition to pinpointing products, the application maps the storeâ€™s service desks and restrooms, and has a â€œRemember My Parking Spotâ€ feature to get you back to your car. It also gives Meijer the ability to target itâ€™s most valuable frequent customers with specific special offers.
Although Meijer is doing an initial test on the appâ€™s performance in a few select stores, the idea seems like a natural for any large market or warehouse chain like Target, Home Depot, and Walmart– not to mention stadiums, arenas, festivals, and a host of other locations.
Because GPS doesn’t function indoors, each Meijer location in the program has a network of 26 WiFi hot spots set up for optimal in-store mapping. As WiFi and smartphone prevalence increase, Point Insideâ€™s apps are likely to have more and more value to consumers and to companies looking to stimulate sales and brand loyalty.