Hitchery a Ride

At the SXSW trade show there is a booth for a startup named Hitchery. They are officially launching here this week, and their platform is a cute twist on AR scavenger hunts. Their world is populated with cartoon hitchhiking kids. Each one has a destination to which they are going. Using their app, you can find them and see them with an augmented reality overlay on your device camera view. You can see where they’re going, and if you’re headed that way you can virtually pick them up and then deposit them in a new location. Then other players can find them, do the same and help move them along their way.