Uber Rolls Into Singapore and Plans Further Asian Expansion

Popular car service Uber has rolled into Singapore, signaling the beginning of a planned expansion for the growing company into several Asian markets.  Early tests of the service reveal that they are differentiating from other mobile-enabled car services by offering a premium service at a higher price.  Similar start-ups are turning their eyes to Asia as well, as they begin to explore opportunities outside Europe and North America, seeing it as a tech and entrepreneurial hub ripe for massive growth.