Samsung Puts NFC Stickers in Samsung Coffee Chain

In an effort to increase NFC adoption in Singapore, Samsung has placed NFC stickers in all 51 Singapore outlets of The Coffee Bean & Tea Leaf, prompting users to tap a poster and like the brand’s Facebook page for a free drink upgrade.  The promotion runs until March 7, and is just another part of Singapore’s attempt at building a thriving NFC ecosystem including a nationally standardized touchless payment system.  So far, adoption rates have been low, but perhaps this short promotion with Samsung backing could tip the trend.