Tag: Coffee Bean Tea Leaf

In an effort to increase NFC adoption in Singapore, Samsung has placed NFC stickers in all 51 Singapore outlets of The Coffee Bean & Tea Leaf, prompting users to tap a poster and like the brand’s Facebook page for a free drink upgrade.  The promotion runs until March 7, and is just another part of Singapore’s attempt at building a thriving NFC ecosystem including a nationally standardized touchless payment system.  So far, adoption rates have been low, but perhaps this short promotion with Samsung backing could tip the trend.