German Insurance Brand Hijacks Stadium Screen

Earlier this week, German insurance brand DEVK took over the “big screen” showing the crowd at a football match. The ad, which purported to show a real-time crowd event in the stadium, presented a half-naked sumo wrestler on-screen climbing down to the benches, grabbing a fan, and ripping his shirt in half, followed by the question, “How do you explain that to your insurance company?” Creative agency Garbarz & partner produced the ad and cut it into the live stream during the game. There were two other ads demonstrating similarly absurd incidents, including a person wrestling with a bottle of mustard. You can watch the sumo-wrestler video here: