Turn Report Shows Declines in Mobile, Social; Growth In Video, Display

Advertising company Turn has reported that in Q1 of 2013 the average CPM for video and display ads grew 6 and 15 percent, respectively, while mobile and social ads each saw average CPM declines of 45 and 20 percent, respectively.  The decline in mobile ad prices has been attributed to concerns over a lack of standards for anonymous tracking.  Social ads remain immensely popular with their low price and detailed targeting options, but the growth in display and video ads shows a desire among advertisers to continue to use big canvas formats.  The report also made reference to a highly desirable, young demographic called “the digital elite,” which is drawing up to 85% greater CPMs due to its social nature, strong internet presence, and large amounts of disposable income.