Facebook’s App Install Ads are Profitable

As app stores become cluttered with apps from nearly every brand, the competition to reach the top of the stack and be discovered is fierce.  Facebook added a solution to this problem to their mobile service in October.  “App Install Ads” display a large photo and direct link to the appropriate app store purchase page in the mobile news feed, providing fast turnover for brands and revenue for Facebook to the tune of $375 million last quarter.  The removal of a typical web link from the equation makes the install process even easier on consumers, so the concept is likely to stick as part of Facebook’s efforts to make itself a natural fit into the mobile sphere long-term.